Friday, November 21, 2008

Merchandising

If you're a well-loved blogger, there's a good chance that your readers would like to show their support. Give them what they want and make money by taking advantage of merchandising opportunities.
1 - CafePress.com: This perennial favorite makes it easy for you to put your blog's logo on shirts, bags, coasters and other items.
2 - Self-Published Books: If your readers like your content, they may want to have something they can own offline or even share with friends. Create a book with self-publishing services like Lulu, and you'll earn profits even without a huge book deal.
3 - Printfection.com: Design and sell custom products with Printfection.com.
4 - Hard-Copy Content: Create a CD-ROM "book" with cleanly organized content that can be accessed offline. You can take things a step further and sell subscriptions for future updates to the system.
5 - GoodStorm: Like CafePress.com and Printfection.com, GoodStorm is a nice way to create and sell your own merchandising products.

Friday, November 7, 2008

Selling with Amazon


Amazon.com is one of the largest drop shippers on the net. Surprised to hear me say that! Don't be. Amazon will pay you a commission for each sale you referral to their website. These commission fees can add up to a lucrative additional revenue stream when used effectively. They stock tens of thousands of items and they have the largest book store on the net. Simply add a few display ads to your blog post and leave the rest to Amazon.

Wednesday, November 5, 2008

Selling Your Content (Ebooks, Videos, DVDs)

If you’ve got great content, another option is to package it and sell it. There are numerous bloggers who have created ebooks and even real books based on their blog content and made great income selling them. You can also expand to infoproducts like videos, DVDs, audio CDs, and printed books on demand.

This can take some significant work and it requires great content to actually sell, but it can be a nice income stream that lasts a long time.

Consulting

Depending on your topic and your level of expertise, you can sell consulting services. If you’re a web analytics expert, you could offer web analytics consulting services on your blog for an hourly fee. This takes very little work to setup beyond creating a page outlining your services, getting a standard contract, and having a way to take payments from companies. Again though, it just takes a little bit of effort to let people know that consulting services are available.

Donations

Not quite as common as it once was, it used to be fairly common for bloggers to ask for donations on their blog through Paypal or some other service. This only works if you have a dedicated userbase, and a large enough number of users that their donations add up. I wouldn’t recommend this if you’re also putting a lot of advertising and other monetization methods on your blog. You’ll come off as a bit too greedy in that case.

Selling Products

Besides infoproducts, you can sell real products like t-shirts, bumper stickers, clothing, or whatever other kind of merchandise makes sense for your topic. Companies like Goodstorm, CafePress, Lulu, and others make it easy by creating the products based on your design and letting you set up a shop. There is no risk to bloggers, which makes it a great opportunity.

Selling Your Blog

Perhaps the most extreme of the blog monetization methods, but it can be lucrative! If you aren’t attached to your blog and are willing to part with it, you can usually find a buyer for it. Your blog must be pretty good, and have a level of traffic worth buying, and it really helps if you already have some income streams going for it. Blogs usually sell for 12-24 times monthly revenues, and there are numerous places you can sell them like eBay and the Sitepoint Marketplace.

Other Ideas.

Getting paid to write reviews is another option you may want to look at. You just need to be aware of the penalty Google has been applying to blogs who have been writing these types of posts without including a nofollow on the link. If you rely on traffic from Google, sponsored reviews are probably not your best option.

So there are plenty of options available for you to monetize blogger blogs. While the technical aspects of displaying ads and affiliate links may be different, the challenge of monetizing your blog remains the same. Try different things. See what works for you. A lot will depend on your niche and the type of traffic you receive as to what the best way to monetize blogspot blogs will be.

Sell Advertising Directly.

Once you get a larger readership, as measured by page views, subscriber count or whatever, you should be able to sell ads directly on your blog. You can start by approaching advertisers who sell products in your niche - particularly those who advertise on other blogs in your niche. This may end up being a little more work particularly if you continually need to look for new advertisers frequently.

Affiliate Programs.

There are literally thousands of affiliate products you can sell on your blogger blog. The technical aspects of displaying your affiliate ads are the same as for what I described in the Other Ad Networks section above.

As to what affiliate programs to use, Amazon Associates, Commission Junction and Click Bank are a few that come to mind. You should be able to find a product that will appeal to your audience in those programs.

Adsense.

Adsense is probably one of the easiest ways to monetize a blogspot blog, at least in terms of setup and maintenance. Blogger provides a widget where you can enter your Adsense account details and choose the ad format. You can then position the Adsense widget wherever you like using “Add and Arrange Page Elements” on the Blogger user interface. There is even an option to display Adsense ads between posts.

There is still limited flexibility when using the Adsense widget though. You can’t position the ads inside of your posts. However, if you are comfortable with HTML and CSS you can position your ads by editing the Blogger template. You can also show different sets of ads on post pages to what is on the home page. For example, you might want to position ads between posts on the main page, but inside the post on post pages.

I wont go into the details of how to do that here. I’ve managed to display Adsense ads most place I’ve needed to using a blogspot blog so let me know if you need some pointers.

How Can You Monetize Your Blogspot Blog?

serious money making blog platform by some Wordpress users, but it does have its advantages. It’s free and it’s easy to use. But the downside is that you are at the mercy of Google. They can change the terms and conditions and even the platform itself whenever they like. Also, if you manage to build a successful blogger blog, you can’t really sell it.

There are plenty of monetization strategies available for Blogger. It’s really just a matter of finding out what will work for you. If you receive a lot of search engine traffic then contextual ad programs like Google’s Adsense can be a good option. However if you have a lot of repeat visitors and regular readers, you may need to explore other options. Here some of the more common ways to monetize Blogger blogs.

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